Education and outreach aimed at employees and management can help sustain and grow a library or information services program. A variety of methods and tools can be used for these purposes, including events, program-specific outreach, publications, agency presentations and a web presence (see box at right).
Statistics, success stories, positive user feedback, and flyers or fact sheets describing services, as well as logos or other graphic illustrations of branding can help communicate the value of services and functions provided.
Transportation librarians and information services providers can gain a broader perspective from the National Transportation Knowledge Network’s community of practice for library advocacy, where meeting minutes are provided for practitioner discussions that examine how to ensure “the value and contributions of libraries and library professionals are thoroughly understood and widely communicated within the transportation research community.”
Events
Program-Specific Outreach
Publications and Other Communication Products
Agency Presentations
Web Presence